Privacy Policy

Genara Labs LLC ("Genara Labs," "we," "us," or "our") is committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at genaralabs.com or place an order with us. By accessing or using our website, you confirm that you are 18 years of age or older and agree to the terms of this Privacy Policy.

Information We Collect

How We Use Your Information

• Process and fulfill your orders
• Communicate with you about your orders, account, and customer service inquiries
• Send transactional emails (order confirmations, shipping notifications, etc.)
• Improve our website, products, and services based on usage patterns
• Detect and prevent fraud or unauthorized activity
• Comply with legal obligations
• Send marketing communications (only with your explicit consent — you may opt out at any time by clicking "Unsubscribe" in any email or contacting us directly)

Data Sharing

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share your data only with trusted service providers necessary to operate our business, including:

• Payment Processors: To securely process your transactions (Bankful Gateway)
• Shipping Carriers: To deliver your orders (UPS, USPS — name, address, and contact only)
• Analytics Providers: Google Analytics, Google Tag Manager — to understand website usage. Loaded only after consent.
• Advertising Platforms: TikTok Pixel — for ad performance measurement. Loaded only after consent.
• Email Services: Resend — to deliver transactional and marketing emails
• Database & Hosting: Supabase, Vercel — to store and serve your data securely

All third-party providers are contractually obligated to protect your data and use it only for the specific purpose we have engaged them for. We may also disclose your information if required by law, court order, or governmental regulation, or to protect the rights, property, or safety of Genara Labs, our customers, or others.

Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and collect analytics data. We use both essential cookies (required for the site to function) and non-essential cookies (analytics, advertising). Non-essential cookies are only loaded after you confirm consent through our age verification gate.

You can control cookie settings through your browser preferences at any time. You may also withdraw consent by clearing your browser's local storage or contacting us at support@genaralabs.com. Disabling cookies may affect some website functionality.

Data Security

We implement industry-standard security measures to protect your personal information, including SSL/TLS encryption for all data transmitted between your browser and our servers, secure payment processing through PCI-compliant providers, and restricted access to personal data within our organization. While we take reasonable steps to safeguard your information, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on where you are located, you may have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Correct: Request correction of any inaccurate or incomplete personal data
• Right to Delete: Request deletion of your personal information, subject to legal retention requirements
• Right to Opt Out: Opt out of marketing communications at any time
• Right to Portability: Request a copy of your data in a portable format
• Right to Restrict Processing: Request that we limit how we use your data in certain circumstances

To exercise any of these rights, please contact us at support@genaralabs.com. We will respond to your request within 30 days.

California Residents — CCPA Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, our business purpose for collecting it, and the categories of third parties we share it with.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Opt Out of Sale: We do not sell your personal information. If this changes, we will provide a "Do Not Sell My Personal Information" link on our homepage.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To submit a CCPA request, contact us at support@genaralabs.com with the subject line "CCPA Request." We will verify your identity and respond within 45 days as required by law.

European Users — GDPR

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) including the right to access, rectify, erase, restrict, and port your data, as well as the right to object to processing and to lodge a complaint with your local supervisory authority.

Legal Basis for Processing: We process your personal data on the following legal bases: (1) contract performance — to fulfill your orders; (2) legitimate interests — to prevent fraud and improve our services; (3) consent — for marketing communications and non-essential cookies, which you may withdraw at any time.

International Transfers: Your data may be processed in the United States. We ensure appropriate safeguards are in place for any international transfers in accordance with applicable law.

To exercise your GDPR rights, contact us at support@genaralabs.com. We will respond within 30 days.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for 7 years for accounting and legal purposes. Account information is retained until you request deletion.

Children's Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal data from a minor without parental consent, we will take steps to delete that information promptly. If you believe we have collected information from a minor, please contact us at support@genaralabs.com.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on our website. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

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